Bad journalism 101

Sadly, the media coverage/ circus that surrounded the murder of a 15 year-old girl in 2008 illustrates the media shortcomings from an ethical perspective. Her name was Eloa Pimentel. She was kept hostage in her own home for a week by an ex-boyfriend who didn’t accept the end of the relationship. From day one, media outlets rushed their teams of reporters to the girl’s house. They stayed outside her house 24/7 until she was murdered. All was live on national television.

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Life saving industry – Investing more in advertising than R&D

George W. Merck, president of Merck &Co., a major pharmaceutical company in the twentieth century famously stated in 1929: “We try to remember that medicine is for the patient. We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered it, the larger they have been.”[i] George Merck’s quote embodies the idealistic nature of the pharmaceutical industry at its inception. He had made it clear how the pharmaceutical industry does play an integral part in the continued prosperity of society.

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